Generating moving leads is important, but the secret to turning those leads into bookings lies in your follow-up process. Whether you’re running a small, local moving business or managing a larger operation with international movers, how you connect with potential customers can make or break your bottom line.
This guide breaks down exactly how to follow up with sales leads to help movers increase bookings. From understanding different types of leads to selecting effective communication channels, automating tasks, and using templates, implementing these strategies can help you close more deals and build your reputation as a reliable moving company.
Introduction to Lead Follow-up
Effective lead follow-up is crucial for international relocation services companies to convert potential clients into customers. A well-structured follow-up process helps build trust and establishes the company as a trusted partner in the international moving process. International moving companies, such as Global Mobility Solutions (GMS), understand the importance of timely and personalized follow-up to ensure a smooth transition for relocating employees and their families.
The goal of lead follow-up is to provide valuable information, address concerns, and offer tailored solutions to meet the unique needs of each client. By leveraging their extensive experience in international relocation services, companies can deliver exceptional support and guidance throughout the relocation process. This approach not only helps in converting leads but also in building long-term relationships with clients, ensuring they feel supported every step of the way.
Why Follow-Up Matters for an International Moving Company
When someone submits a quote request or reaches out for more information, they’re likely exploring their options with multiple companies. The movers who respond quickly and professionally have a significantly better chance of winning the job. It’s as simple as that.
In the context of international relocations, providing comprehensive immigration services is crucial. These services, including visa processing and medical exams, ensure a smooth transition for transferees and their families during the pre-assignment phase.
Having a structured follow-up process in place can help you:
✅ Convert more leads into paying customers by staying top-of-mind throughout their decision-making journey.
💬 Improve customer satisfaction with professional, timely, and personalized responses.
📈 Get better results from your lead generation and reduce wasted marketing spend.
🌟 Build a strong reputation as a responsive and trustworthy relocation partner.
Now, let’s explore how movers can fine-tune their follow-up process to turn more inquiries into business.
1. Understand the Lead Type: High-Intent vs. Orientating
Not all leads are created equal. Understanding the difference between a high-intent lead and an orientating lead is crucial for crafting the right follow-up approach. Gathering as much information as possible from customers is essential to provide accurate quotes and ensure transparency in pricing.
High-Intent Leads - Ready to Proceed and Book
High-intent leads are prospects who are ready to book soon. They may already have a moving date, are shortlisting companies, and are serious about finding someone to handle their move.
What to do with high-intent leads:
Respond within 1 hour (or sooner if possible) of receiving their inquiry. Speed is key.
Attempt to make multiple calls within a few days.
Provide an email with a standard list of base information and clear next steps.
Be available to answer follow-up questions immediately to build trust.
Gather as much information as possible to provide a quick first price estimation or range.
Orientating Leads - Exploring Options for the Near Future
Orientating leads are typically people who are just exploring their options or gathering information. They might be weeks or months away from moving.
What to do with orientating leads:
Attempt to make multiple calls if they don’t answer right away.
Send weekly automated follow-up emails to stay in touch periodically.
Focus on building trust over time by providing value through useful information and guidance in their move.
Provide general information about their move, like customs clearance, to help them understand the necessary paperwork and other crucial information.
Pro tip: A lot of general content, in relation to moves to specific countries, can be created once. You can create templates, containing the links to this information, to quickly send this across to your customers.
Understanding where a lead stands in their decision-making process helps you tailor your strategy for the greatest impact.
Struggling with slow lead responses? Get proven scripts and strategies from a relocation expert.
2. Best Follow-Up Methods by Channel
Each customer has a preferred method of communication. Whether it’s by phone, email, or messaging apps, here’s how movers can use each channel effectively.
Additionally, regulations and logistics can vary depending on the destination country, so it's crucial to understand these differences when planning an international move.
Phone Calls
Best for: High-intent leads who need immediate assistance or reassurance.
Tips for phone follow-ups:
Call within 1 hour of receiving the lead.
Make 5 to 10 calls over the first 10 days, at different times of the day.
Leave professional, clear voicemails encouraging them to call back.
Use a simple script for consistency.
Make sure to gather as much information as possible to enable yourself to give a quick price estimation or range.
Example voicemail:
“Hi [Name], this is [Your Name] from [Moving Company]. We received your request about your upcoming move and would love to assist. Please call me back at [Phone Number] when it’s convenient. Looking forward to helping you!”
Don’t Forget to Text
Text messages are an excellent complement to phone calls. They increase your chances of getting a response, especially when a lead can’t answer their phone or listen to voicemails right away.
The personal touch of a text message could be the difference between a lead or losing it.
Tips for Follow-Up Texts:
Send a text after every missed call or voicemail.
Keep it short, clear, and friendly.
Reinforce key details (company name, purpose, callback number).
Include your name and contact info to build trust.
Pro tip: Use templates to reduce time spent on these massages our automate it through SMS automation tools.
Example Text Message:
"Hi [Name], this is [Your Name] from [Moving Company]. I just left you a voicemail regarding your move. Feel free to call or text me back at [Phone Number] whenever it’s convenient. Happy to help!"
Best for: Formal communication, sending quotes, and nurturing early-stage leads.
Tips for email follow-ups:
Use email to introduce your company, confirm quotes, and follow up on inquiries.
Include links to customer reviews, service details, and an easy booking process.
Set up automated email sequences to nurture long-term leads.
Provide information about the new country to help clients understand the challenges and complexities of international relocation.
Pro tip: Create one-pagers with helpful information you can include in emails as attachments.
Example email:
Subject Line: Nice to meet you – Let’s Make Your Move Easy
Body Text:
Hi [Name],
Thank you for reaching out to [Your Company Name]! We’re experts in making relocations smooth, stress-free, and tailored to your specific needs.
I’d love to learn more about your moving plans so we can provide the best possible support. Are you available for a quick call this week to discuss the details?
In the meantime, feel free to explore our [customer reviews], [moving services], and our [easy booking process]—all designed to make your experience seamless.
You can reply to this email or reach us directly at [Phone Number]. Looking forward to assisting you with your move!
WhatsApp or Chat
Best for: Quick inquiries, casual updates, or confirmations.
Tips for chat follow-ups:
Make sure the customer has opted into this form of communication.
Be clear and friendly, but keep the tone professional.
Use chat to confirm appointments, share updates, or resolve quick questions.
Provide information about the delivery process, including scheduling, customs clearance, packing, and the timeline of shipments.
Example: “Hi [Name], this is [Moving Company]! Just confirming your move this weekend at 10 am. Please reply back if you have any questions!”
3. Use Templates to Save Time
Templates are a lifesaver for busy moving companies. By creating standardized scripts and messages, you can save time while maintaining professional and consistent communication.
Templates to Create:
Initial contact emails
Follow-up messages
Quotes and estimates
Booking confirmations
Service reminders
Feedback requests
Information about global relocation
More Templates to Create:
Voicemails for quick callbacks.
Introductory emails greeting new leads.
Detailed quotes with clear next steps, including information about the cost of international moves.
Booking confirmations to reassure customers.
Follow-up emails for nurturing undecided leads or re-engaging older ones.
Store these templates in your CRM or email tool for easy access and customization.
Need Help Fine-Tuning Your Strategy? Book A Free Session With A Relocation Lead Conversion Specialist.
4. Use a CRM to Automate Follow-Ups
A CRM (Customer Relationship Management) system is a game-changer for streamlining lead follow-ups. If you’re not already using one, now is the time to start.
Benefits of a CRM for Movers:
Efficiently manage and follow up on leads
Track the movement of personal belongings
Improve customer communication and satisfaction
Automate routine tasks and reminders
Generate detailed reports and insights
Benefits of a CRM for Relocation Services:
Track every interaction: Keep a record of all calls, emails, and notes.
Set reminders: Ensure no lead slips through the cracks.
Automate email sequences: Save time while maintaining consistent communication.
View statuses at a glance: Quickly see which stage each lead is at.
Track the movement of household items: Ensure secure and efficient transportation of personal belongings during relocations.
Popular CRM options for movers include HubSpot, Zoho CRM, and industry-specific tools like MoveitPro and SmartMoving.
5. Nurture Leads Who Aren’t Ready to Book Yet
Not every lead will convert on the first touchpoint, but that doesn’t mean they’re a lost opportunity. Build trust over time with lead nurturing strategies that keep your moving company top-of-mind.
Provide information about the new home, including settling-in services like cultural and language training, to help clients acclimate to their new environment.
Lead Nurturing Ideas:
Send helpful tips: Share moving checklists, how-to guides, and FAQs.
Social proof: Include customer testimonials or videos in your follow-up content.
Special offers: Send limited-time discounts to undecided leads.
Seasonal check-ins: Reconnect with older leads right before high-demand moving seasons.
Life in the new country: Provide information about the life in the new country, including cultural differences, lifestyle changes, and daily activities to help leads envision their new experiences.
Consistency is the secret sauce of lead nurturing. Even sending one email per month can significantly increase your chances of converting early-stage leads later.
Building Trust with Clients
Building trust is essential in the international relocation services industry, where clients are often navigating complex and stressful situations. International moving companies can establish trust by providing transparent and accurate information, being responsive to client inquiries, and demonstrating expertise in areas such as cultural and language training.
A trusted international relocation services provider can offer personalized support and guidance to help clients navigate the relocation process, from pre-assignment services to repatriation. By fostering a culture of trust and open communication, international relocation services companies can ensure a positive experience for their clients and establish long-term relationships.
Trust is built when companies prioritize their clients’ needs, provide timely and effective solutions, and demonstrate a deep understanding of the international moving process. This commitment to client satisfaction not only enhances the relocation experience but also solidifies the company’s reputation as a reliable and expert partner in international moves.
Follow-up Timing and Frequency
The timing and frequency of follow-up interactions are critical in the international relocation services industry, where clients may have varying levels of urgency and complexity. International moving companies should aim to strike a balance between being proactive and respectful of their clients’ time and needs.
A general rule of thumb is to follow up with leads within 24-48 hours of initial contact, and then to space out subsequent follow-ups based on the client’s preferences and the stage of the relocation process. By being mindful of the follow-up timing and frequency, international relocation services companies can avoid being overly aggressive or pushy, while still providing the necessary support and guidance to their clients.
The key is to be flexible and adapt to the unique needs and circumstances of each client, ensuring a personalized and stress-free experience. This approach not only helps in maintaining client satisfaction but also increases the likelihood of converting leads into loyal customers.
Measuring Success and Improvement
To measure the success of their lead follow-up efforts, international relocation services companies should track key performance indicators (KPIs) such as conversion rates, client satisfaction, and net promoter scores. By analyzing these metrics, companies can identify areas for improvement, refine their follow-up strategies, and optimize their international moving services to better meet the needs of their clients.
Regular feedback and evaluation are essential to ensure that the follow-up process is effective, efficient, and aligned with the company’s overall goals and objectives. International relocation services companies, such as Allied Van Lines, can leverage data and analytics to inform their follow-up strategies, improve their services, and maintain their position as industry leaders.
By continually measuring and improving their lead follow-up efforts, international relocation services companies can deliver exceptional results, build strong relationships with their clients, and drive long-term growth and success. This commitment to excellence ensures that they remain competitive and trusted partners in the global mobility landscape.
Create a Follow-Up Strategy That Moves the Needle
Effective lead follow-up is about more than just making a sale. It’s about showing professionalism, building trust, and making it easy for potential customers to choose your moving company.
By understanding your leads, using the right communication channels, leveraging templates, and automating your processes with a CRM, you can supercharge your follow-up strategy and turn more leads into valued customers. Additionally, including information about the role of an international mover in your follow-up strategy can highlight the comprehensive support and expertise required for a smooth international relocation experience.
Get started today by setting up your CRM, building out your follow-up templates, and reaching out to those leads within minutes, not hours. Before long, you’ll see the bookings start to roll in.
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