If you’re in the relocation or moving services industry, you know the stakes can be high. Potential customers spend weeks, even months, evaluating their options as they prepare for one of life’s most stressful events. The challenge? Keeping your moving leads engaged throughout their decision-making process. The solution? Drip campaigns.
Statistics: On average, companies drop 40–60% of their leads because they can’t convert them instantly. An effective lead nurturing drip campaign can help recover up to 20% of those lost leads by re-engaging them with timely, relevant content.
Drip campaigns are an incredibly powerful marketing strategy that helps you nurture prospects, build trust, and turn leads into paying customers. They work best when combined with strategies to nurture and convert moving leads that address every stage of the customer journey.
Effective drip campaigns also showcase how your company expertly handles transportation, customs, and logistics involved in international relocation. As such it’s of great importance to take the time and invest in them to not fall behind on the competition. Below, we’ll walk you through a step-by-step guide to creating a drip campaign that drives results for businesses in the moving industry.
What is a drip campaign?
A drip campaign is an automated series of emails (or messages sent via other platforms, like SMS or social media) designed to deliver the right message at the right time. These campaigns are typically triggered by user behavior, preferences, or their stage in the customer journey.
For example, when a lead subscribes to your newsletter or downloads a moving checklist, a drip sequence can follow up with relevant updates, moving tips, and exclusive offers, guiding them toward a booking decision.
Unlike generic email blasts sent to your entire list, drip campaigns are personalized, timely, and intentional, making them far more effective in building trust and fostering engagement with potential clients.
Types of drip campaigns you can use
Here are a few common drip campaign types tailored for the relocation industry:
Welcome series: Introduce your brand and services when a lead first signs up
Lead magnet follow-up: Send value-driven content after they download a checklist or guide
Consultation reminders: Nudge leads who’ve booked or requested a call but haven’t followed through
Quote follow-ups: Reinforce value and answer FAQs after sending a price estimate
Re-engagement series: Bring cold or inactive leads back into the funnel
Segmented campaigns: Target based on type of move (international,
corporate, personal, etc.)
This is an example of a behavior-based email drip campaign sequence:
Why drip campaigns work for relocation services
Moving is rarely a snap decision. It’s a process, often involving weeks of planning, budgeting, and evaluating quotes. Here’s why drip campaigns are an ideal fit for the relocation industry:
A big portion of customers is orientating: Not all are ready to decide. By nurturing them through drip campaigns you capture leads that are orientating for the longer term.
Build trust over time: Share helpful, relevant content to position your business as expert and reliable.
Stay top-of-mind: Keep your brand visible during the long decision-making process, especially for companies that need to relocate employees abroad. Highlight your expertise in handling complex logistics such as visas, legal compliance, and cultural training.
Automate lead nurturing: Save your team time by replacing manual follow-ups with targeted, automated sequences.
Move leads through the funnel: Guide prospects from awareness to booking with strategic touchpoints.
Not every lead will convert right away, especially in the international relocation space where decisions take time. For those who showed interest but didn’t book, it’s worth setting up a separate nurturing sequence. This can include helpful content like international moving guides, cultural preparation tips, or client success stories. Along with gentle calls to action, such as free consultations or limited-time offers. By staying relevant and consistent, you keep your brand on top and give hesitant leads the confidence to take the next step when they’re ready.
Need help with your relocation marketing? Book a free consultation with us now and we'll help you get started with your drip strategy!
How to create a drip campaign for moving leads
Follow this step-by-step guide to design a conversion-focused drip campaign. When managing international moving services, it's crucial to handle every stage of the shipment, including packing, transport, and customs clearance, to ensure a seamless relocation experience for clients.
Step 1. Define your goal
Start by clarifying what you want to accomplish with your drip campaign. Your goals could include:
Getting leads to book moving services to a new country.
Encouraging them to schedule a consultation or request a quote.
Persuading them to download a relocation guide or checklist.
Your goal will shape the structure, messaging, and timing of your campaign.
Step 2. Segment and build your audience
Designing one-size-fits-all campaigns doesn’t work anymore. To make your campaigns more effective, segment the leads you add to the campaigns based on:
Moving timeline: Short, medium or long term.
Type of move: Is it a local, corporate, international, or personal relocation? Consider the location to address specific needs and policies.
Lead source: Where did they come from? Lead platform, online, organic, referrals, social media ads, and/or real estate partners?
This segmentation ensures that each lead receives emails that resonate with their specific needs.
Step 3. Plan the email sequence
A typical drip campaign might include:
Welcome Email
Thank them for their interest and introduce your services.Value-Add Email
Share a moving checklist, packing guide, or blog post (e.g. this one).Testimonial or Case Study
Show how you've helped others successfully relocate.Reminder or Follow-Up
Nudge them toward booking or contacting your team.Exclusive Offer or Discount
Add urgency and incentivize action.
Each email should be spaced out appropriately, 1 to 4 days apart depending on the decision-making cycle.
Here’s what a testimonial email might look like:
Step 4. Choose the right tools
Invest in email tools that offer CRM integration, automation, and performance tracking. These features allow you to send the right message to the right person at the right time, without manual effort.
You can create drip campaigns using tools like:
Mailchimp
HubSpot
ActiveCampaign
Customer.io
Salesforce Marketing Cloud
Consider platforms that allow you to segment your audience, schedule emails based on behavior, and monitor open or click-through rates. If you manage logistics in-house or through partners like Allied Van Lines, ensure your tools support smooth coordination across services.
Look for platforms that support:
Automation triggers (e.g. lead signs up, downloads a guide, etc.)
A/B testing
Lead scoring
Integration with your CRM
Step 5. Monitor performance and optimize
An effective drip campaign isn’t “set it and forget it.” To improve performance, track key metrics such as:
Open rates (e.g., are your subject lines engaging enough?)
Click-through rates (e.g., are your calls-to-action compelling?)
Conversion rates (e.g., are recipients booking services after engaging with your content?)
Adjust the timing, subject lines, or content based on what works. For instance, leads for corporate relocations may respond better to professional case studies, while family moves might benefit from packing tips. Ensuring a smooth transition for clients is crucial, so tailor your approach to meet their specific needs.
Looking for an experts opinion? Book a call with one of our experts for our guidance.
Bonus content ideas for drip campaigns
To keep your emails engaging, incorporate a variety of content types, such as:
Local area guides for families relocating to a new city.
Moving checklists to help lead prospects through the planning process.
Packing tips to reduce stress before the big day.
Customer testimonials highlighting your reliability and expertise.
FAQs about international relocations or unique services you offer.
Cost calculators to give leads clarity about budgeting for their move.
Calendar reminders to help them stay organized with key moving deadlines.
Packing services to emphasize the comprehensive support provided during the moving process, including assistance with packing and logistics.
Take action today
Drip campaigns are powerful tools for moving businesses looking to nurture leads and maximize conversions with minimal effort. By sending the right email at the right time, you can build trust, provide value, and guide leads seamlessly down your sales funnel.
Want more insights and resources? Our comprehensive assistance throughout the relocation process ensures you have the support you need. Don’t forget to check out our expert guide on nurturing and converting moving leads to round out your strategy.
Sign up for our free guide to creating high-converting marketing campaigns or schedule a call with our marketing pros. Let's make sure your leads convert. Book your free strategy session and let's build a campaign that converts.
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