2025 was a defining year for the international moving industry, not because demand suddenly disappeared, but because expectations changed.
Customers became faster, more informed, and more selective. Search engines evolved, AI moved from “nice to have” to operational necessity, and movers faced a new reality: the winners are no longer the companies that simply generate the most enquiries; they’re the companies that convert the right enquiries into bookings.
At Relocately, we leaned into this shift by focusing on quality initiatives, smarter lead distribution, and a smoother platform experience for both requestors and moving companies. And across our content this year, the same trend appeared again and again: the industry is moving toward precision, automation, and trust.
What we’ll be discussing in this article:
What We Delivered in 2025: A Platform Built for Better Leads and Better Outcomes
Looking Forward to 2026: A New Benchmark for Lead Quality
What This Means for Movers: Better Leads, More Customers, and Less Waste
Conclusion: 2025 Set the Direction, 2026 Will Raise the Standard
What We Delivered in 2025: A Platform Built for Better Leads and Better Outcomes
Throughout 2025, our mission stayed consistent: help moving companies work more efficiently, win more business, and deliver better customer experiences. But the way we deliver that value has become increasingly focused on lead integrity, workflow clarity, and data reliability.
1) Building the foundation: why CRM integration matters more than ever
As the industry moves toward higher standards of lead quality and faster response times, one thing has become clear: lead quality cannot be assessed in isolation. It has to be evaluated in the context of follow-up speed, conversion tracking, and structured sales processes. This is where CRM integrations add real value. By sending Relocately leads directly into a mover’s CRM, companies can respond faster, follow up more consistently, and track outcomes in a structured way. That not only improves conversion rates but also enables more objective, data-driven conversations about lead quality. Instead of relying on perception, movers can look at response times, follow-up activity, and conversions to understand what’s working.
Our perspective
From our perspective, CRM integrations also support a healthier ecosystem. They reduce manual work, prevent missed opportunities, and create clearer feedback loops between movers and the platform. As quality becomes increasingly tied to measurable results, these integrations form the foundation for smarter collaboration, and why they will play a more central and premium role going forward.
Do you want to integrate your own CRM with our system to improve conversion chances? Book a meeting with our experts via the button below.
2) A smoother requestor experience that produces cleaner enquiries
A lead is only as good as the information inside it. If the requestor journey creates friction, confusion, or errors, movers pay the price later, in wasted time, quoting errors, and claims.
That’s why we rolled out multiple improvements aimed at helping requestors submit clearer, more accurate move requests, while giving movers a stronger foundation for quoting and follow-up.
Key updates included:
improvements to email communications so movers and requestors receive clearer lead insights
a stronger mobile experience (where a large share of users submit enquiries)
fixing common input issues, like leads mistakenly submitted with the same origin and destination
These may sound “small,” but they’re the kind of product changes that quietly compound into major quality gains at scale.
3) Pre-qualifying initiatives: moving intent indication and smarter filtering
If there’s anything that 2025 has shown us, it's that allocation of resources for movers is a key component in optimal lead conversion. Movers want more leads, but also need better insight into the moving intent of the leads they are receiving. This will enable us to allocate their resources properly and handle more leads.
That’s exactly where quality initiatives accelerated this year:
Lead Filtering based on moving intent + your filters
Moving Intent
Lead quality starts with understanding intent: the signals that show how serious someone is about moving, how soon they plan to move, and what type of move they’re actually requesting. That includes practical indicators like timeline clarity, completeness and consistency of details, route feasibility, and whether the request matches typical patterns for genuine relocations. The better these signals are understood and captured, the easier it becomes for moving companies to prioritise the right opportunities, focusing attention on leads with higher booking potential instead of spending time on enquiries that aren’t ready or aren’t a fit.
Smarter Filtering
Filtering also plays a major role in how difficult (or easy) leads are to work with. The wrong configuration can either flood movers with low-fit enquiries or filter so aggressively that it reduces overall margin, which then limits how much can be reinvested into stronger campaigns, better validation, and higher-quality lead generation.
That’s why we’ve been actively adjusting both sides of the system: improving marketing campaigns and making targeted funnel changes to attract better-fit requestors, while also refining the filtering logic to make distribution more precise. A concrete example is Texas, where we split the state into four regions to improve route matching and reduce irrelevant leads, an approach we also applied to other high-volume areas to improve accuracy and outcomes.
This is where Artificial Intelligence becomes more than a buzzword. The market is moving toward enrichment models and intent signals because they produce measurable results. Movers are adopting this faster than ever, and 2025 was the year it became mainstream.
Stricter elimination of leads that should never be distributed
A major quality initiative is simple: filtering out invalid contact details.
At the back end, we added multiple validation layers to improve the reliability of contact details. While it’s not realistic to guarantee that every lead is 100% perfect, these checks significantly increase the accuracy and usability of the information movers receive. To support this, we introduced three key validation tools: a phone format check to verify number structure, email validation immediately after form submission, and an IP address check to compare location data with the stated move. Together, these validations materially reduce invalid contact details and improve overall lead quality.
The result: fewer dead-end leads, less time wasted, and a cleaner marketplace for moving companies
Looking Forward to 2026: A New Benchmark for Lead Quality
The headline for 2026 is simple:
We are focusing on lead quality
It’s a strategic direction designed to create a better ecosystem for movers, requestors, and Relocately. We want to focus on improving the experience on both ends. We’ve heard your feedback, and we’re working on it.
Here’s what we’re working toward:
1) A new benchmark of quality → even better leads
We’re aiming for measurable quality improvements that reduce claim percentage and raise conversion potential. The goal is to create a marketplace where movers trust the input, trust the contact details, and trust the intent signals.
By deploying new marketing campaigns across a diverse set of countries, we are significantly expanding our reach while simultaneously boosting both the quality and quantity of our leads. We are committed to continuous improvement, conducting quarterly tests to refine these marketing funnels and solidify our market position..
2) Saving time for movers and for us
Better filtering means fewer wasted quotes. Better intent scoring means better prioritisation. Better contact validation means fewer dead ends. When lead quality improves, everyone spends less time on low-value work, and more time on customers.
Our goal is to improve your workflow. Therefore, starting this year, we will actively focus on educating moving companies like yours on how to effectively engage with leads, enhance conversion, and ultimately boost your conversion rate. We will achieve this through workshops, manuals, updates, and other resources, so please watch for future communications.
3) Understanding the algorithm reality: more claims means fewer total leads
When claims increase, fewer leads remain available for distribution. That makes lead quality even more important. In 2026, the ecosystem needs to be built around high-fit distribution, not mass distribution. What does this mean for moving companies?
The number of leads you claim lowers the value rank Relocately assigns to each company. The value rank decides lead distribution and therefore has a direct impact on the number of leads you receive.
What This Means for Movers: Better Leads, More Customers, and Less Waste
For movers, this shift is more than a strategic adjustment, it directly affects revenue and efficiency.
Better lead quality means less time chasing unqualified requests, fewer dead-end follow-ups, and more focus on leads that match your business. It means higher conversion rates, stronger customer confidence, and better predictability in your pipeline.
It also supports better reputation outcomes. When leads are accurate and expectations are clearer, quoting becomes more reliable and service delivery becomes smoother. That reduces friction, and over time, reduces claims and increases long-term trust.
Most importantly, a quality-first ecosystem is built for sustainable growth. It supports movers who operate professionally and want to scale without drowning in noise.
Conclusion: 2025 Set the Direction, 2026 Will Raise the Standard
2025 was the year the moving industry made a clear shift toward precision. Intra-European moves grew rapidly, AI became operational, search changed dramatically, digitised pipelines proved their value, and new customer segments like retirement relocation gained momentum.
But underneath every trend, one truth stood out: quality is the real growth strategy.
In 2026, we’re excited to keep raising the bar, not only by improving the platform, but by helping movers focus on what matters most: better leads, stronger conversion, and a cleaner ecosystem built on trust.
Here’s to a new year ahead, and a smarter, higher-quality future for international moving.
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