Relocately continuously improves its platform to help movers receive better-qualified leads and operate more efficiently.
Over the past months, we have introduced several platform updates designed to improve lead quality, increase transparency in the request process, and optimize how leads are distributed across the marketplace. These improvements aim to help moving companies receive clearer requests, reduce misunderstandings, and operate more efficiently within the platform.
Below is an overview of the latest improvements implemented across Relocately.
Key areas covered include:
Lead quality improvements – Optimizing funnel text and request information to reduce claims and improve request accuracy
Better move estimations – Adding boxes and furniture estimations across all funnels to provide clearer move details
Request transparency – Notifying customers when requests are reviewed, accepted, or denied
Fair lead distribution – Introducing a quality score algorithm to prioritize high-performing partners
Discover how our latest platform improvements are driving higher lead quality and better conversions.
Better Descriptions
We have improved the wording in the “remarks” section of the booking funnel to encourage customers to provide more detailed descriptions of their move.
Previously, several requests included very limited information in this field, making it difficult for moving companies to fully understand the scope of the relocation. As a result, movers often had to estimate jobs with incomplete details, which could lead to misunderstandings or inaccurate quotes.
By optimizing the instructions in the remarks section, customers are now encouraged to describe their move more clearly. Movers generally perceive detailed remarks as a strong indicator of lead quality, as they provide better insight into the move before making an estimate.
What this means for movers
More detailed move descriptions in the request
Better understanding of the relocation scope
Higher perceived lead quality
More accurate job estimates from the start
Better Move Size Accuracy
To improve the accuracy of move requests, Relocately has introduced boxes and furniture estimation options across all funnels and move sizes.
Previously, customers could select a move size without providing enough information about the amount of items being moved. This sometimes resulted in incorrectly selected move sizes, meaning movers received requests that did not match their selected move size criteria.
With this update, customers are now asked to provide more structured information about their move, including:
Number of boxes
Furniture items
By requiring this information earlier in the process, the platform can better identify whether the selected move size matches the actual scope of the move. This helps filter out incorrectly selected move sizes and ensures that movers receive requests that better fit their move size filters.
What this means for movers
Better understanding of the move scope
More accurate price estimates
Fewer misunderstandings during the quoting process
Higher-quality leads overall
Improved Notifications
To improve transparency in the request process, Relocately has introduced automatic notifications for customers when their request is flagged by the system.
Previously, when a request was greylisted or denied (for example due to an incorrect phone number), customers often did not understand what had happened. This sometimes resulted in confusion or unnecessary follow-ups.
With this update, customers now receive automatic email notifications explaining the status of their request.
Customers are informed when:
A request is under review – The system has flagged the request and it is being checked.
A request is denied – The customer receives an explanation and guidance on how to improve the request.
A request is accepted – The request is approved and distributed to moving companies.
By providing clear updates during the request process, customers better understand what is happening with their submission.
Quality Score Algorithm for Partner Performance
To improve how leads are distributed across the platform, Relocately has introduced a quality score algorithm that evaluates partner performance. The goal of this system is to ensure that reliable and high-performing partners receive leads earlier in the distribution process, helping create a more efficient and balanced marketplace.
Each partner starts with a score, which is updated monthly based on several performance indicators, including:
Average payment time
Claim rate over the past three months
Lead volume received
These factors help the platform assess recent partner performance and adjust the score accordingly.
How this affects lead distribution
Partners with a higher quality score are prioritized in the lead distribution process, meaning they receive leads earlier than partners with lower scores. The score reflects partner performance on the platform, rewarding companies that demonstrate reliability, such as paying on time, maintaining low claim rates, and consistently engaging with leads.
What this means for movers
Performance and consistency are rewarded
The marketplace becomes more transparent and efficient
Conclusion
These updates are part of Relocately’s ongoing effort to build a more efficient and transparent relocation marketplace.
By improving lead quality, providing clearer move information, increasing request transparency, and introducing performance-based lead distribution, the platform helps movers receive better requests and work more efficiently.
Relocately will continue improving the platform to ensure partners receive higher-quality leads and a smoother relocation process.
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